For Sellers

Home staging 101

Selling your existing House in the Greater Edmonton Area!

There are thousands of home-staging consultants in business for good reason: staged homes sell faster. Why? Successful home staging enables a buyer to see themselves in your home, and not how you’re currently occupying it. Professional staging consultants accomplish this by following some simple guidelines.

Follow a witness protection program

Put your house under a “witness protection program” and remove anything that identifies who owns the property. That way a prospective buyer doesn’t have to mentally clear you out before they can imagine themselves in your house. At the top of the list are the family photos on the mantelpiece and notes to each other stuck on the fridge. Prospective buyers don’t need to know that Jimmy won the soccer tournament or that you’re out of milk.

Let there be natural light

Open your doors and windows, clean them and don’t block them! Just because you haven’t used that side door in years doesn’t mean that you should ignore it – keeping it hidden will make buyers suspect that there’s something wrong with it. (If there is, fix it.) Keeping windows clean and the curtains tied back will let more natural light into your home, which is a big plus for prospective buyers.

Peek behind closed doors

Take a good look at your closets and cupboards. What kind of impression would they give a prospective buyer? Are they bursting at the seams or do they provide ample room for all your stuff? Take a minute to organize your items, wipe down shelves and air out your cupboards. Clearing out the clutter will work in your favour; interested buyers will always take a peek, even if they don’t admit to doing it.

One focal point

Home staging professionals know that the best way to showcase a room is to choose one focal point for it. It could be a window, fireplace or distinctive piece of furniture—the goal is for it to draw the eye in and then around the room. This is why the elimination of clutter and excess furniture is key; you don’t want potential buyers distracted when they are inspecting the floors, molding and overall size and shape of the room. This is when they are picturing how their belongings will work in the space.

Minimize the negative

Stand at the entrance to a room. What is your eye drawn to first? If it’s something you prefer buyers not focus on, like a stucco ceiling or sponge-painting gone wild, your best defence is an eye-catching accessory near the front of the room. It’s done on home-staging shows all the time—they use a bowl of green apples or a vase of fresh flowers to successfully take eyes away from an offending feature for that pivotal moment when a first impression is made.

So there you have it. By investing some time into home staging, you can ensure that your property is set to sell.